Corporate talking head videos are great for effectively engaging live audiences, and they are a powerful blogging tool. The content landscape of the Internet is always changing with technology. Video marketing has long been an important tool, but its use is more widespread in 2019. Deliver messages to your customers and clients in a custom way that gets the results you expect.

Not only is it important to understand the benefits of these corporate videos, but you need to know the mechanics. For example, you want to keep them under 90 seconds. As other media outlets discover your content, you want them to run the entire video, without any editing. Keeping your content to 90 seconds or less helps ensure your entire message is delivered to a widespread audience.

You have the opportunity to increase brand awareness with these videos in more ways than one. That said, it’s important you take the time to address a proper backdrop. Perhaps you want to include the link to your website or a corporate logo. You see, that content won’t likely be edited out when shared, so you’re in a win-win situation.

Not every video is going to score you an interview with a major media outlet. Yet that is a possibility, and at the very least, you’re creating relevant video content that your base is going to gobble up. You also retain full control of the video and how it represents your brand.

You might want to consider using hyperlinked URLs when creating your video. Logos were already mentioned, and other graphics and brand identifiers can also be considerations. You want that video on your site and blog, and you want it to be shared as much as possible, on social media sites, blogs, demo reels and more.

Don’t feel as though you have to edit the video to an extreme. Corporate talking head videos are effective because they are genuine. emphasis on creating genuine content, Keep in mind, however, that you do want to maintain professionalism. It could be said that you are the media, one of the network peers, and these types of videos are the trend in 2019.

You can write what you want and create all types of video content, yet talking directly to your base is a highly effective marketing tool. Communicating this way is something only you as a human can do. Creating these videos is also going to help you as a communicator. You will find yourself articulating aspects of your business in a much more professional way. This comes in handy when preparing for those future interviews.

Not only that, but you put a face to your business. Who knows, you might be walking down the street one day, and someone recognizes you from your videos. Let’s be clear, all kinds of video marketing strategies are in play. Yet making yourself vulnerable and appearing on camera is a powerful way to represent your business. And you get to keep it simple, so why not give it a first go round to see how it turns out?